Testing whether conversation unlocks the parent voice
Saachi exists to test a hypothesis: that parents have important things to say about their children's schools, but the form factor matters. We believe conversational SMS can unlock insights that traditional surveys miss.
We're currently running a pilot through Spring 2025 to validate this approach—measuring whether natural, text-based conversations lead to higher response rates, deeper insights, and a better experience for parents.
Traditional surveys have low response rates and produce shallow feedback. Parents are busy, forms are tedious, and important perspectives get lost. We wondered: what if we met parents where they already are—on their phones, through text—and had a real conversation instead?
That's the hypothesis we're testing. If conversational feedback proves more effective, it could change how parent voices are heard in education.
Our pilot focuses on three key metrics: response rates (do more parents engage?), conversation completion (do they finish sharing their perspective?), and insight depth (do we learn things surveys would miss?).
If this approach proves valuable, we believe it could help schools better understand and serve their families.